Litter Prevention Campaign – Call for Models!

Additional images and examples can be found at TrashFreePotomac.org.In 2008, the Alice Ferguson Foundation embarked on a Regional Litter Prevention Campaign to raise awareness and understanding of litter, change attitudes and perceptions, and persuade people to stop littering. This effort has made a real and lasting impact on our area; the number of people littering after campaign materials were posted declined by 45% and the number of people putting refuse in a trash cans rose 77%. But we still have a lot of work to do.

Trash and litter breed filth and bacteria. It attracts rats, mosquitoes and other animals that carry diseases.

To take the campaign forward, we are updating our materials. We would like to produce new images that show the people who are put at risk from litter’s impact on our communities’ health and safety: you and your family.  We would love for you to get involved!

We are looking for local, non-professional “models”:

Culturally diverse children ages 2 to 6
A woman (age 65 – 80) who is reflective of a grandmother.

A stipend of $100 will be paid to each model. The final product will be similar to the ad shown to the right.

If you are interested in participating, please email or call Kara Pennino, 585.748.7098 by June 5, 2015.

By taking care of trash, you are helping to take care of your family. Be a part of this important initiative!