Campaign Steering Committee
Committee Focus
Identify opportunities for education and awareness:
- How do people get information?
- What are existing successful educational awareness efforts?
- How can region pool funds for a comprehensive education campaign?
- What strategies do you recommend for an effective region-wide campaign?
2012 Trash Summit Notes and Presentations
- Kacey Wetzel, Program Officer, Chesapeake Bay Trust– Examining community-based social marketing campaigns including best practices, a sample case study, and evaluation.View presentation
- Brett Wiley, Lead Organizer, Strong Homes Programs, Groundswell– Achieving community investment in energy reduction measures through the creation of demand, and the development of Groundswell’s outreach techniques.View presentation
- Everette Bradford, Community Outreach Liaison, Alice Ferguson Foundation– Discussing implementation of the Litter Prevention Campaign in the Town of Forest Heights and best management practices that have been developed for community-based outreach.View presentation
- Roundtable Notes
2011 Trash Summit Notes and Presentations
- Alieen Winquist – Watershed Outreach Program Manager, Arlington County Environmental Services – Taking it to the Streets of Arlington
- Alena Rosen – Communications Associate, Alice Ferguson Foundation – Regional Littering Prevention Campaign
- Michael Sola – Senior Technologist, Natural Wildlife Federation – Experiences Using Social Media
- Stacia Tipton – Senior Analyst, Edge Research – Social Marketing
- Roundtable Notes
2010 Trash Summit Notes and Presentations
- Steve Raabe, President, OpinionWorks – Market Research & Message Development
- Eva Kasten, Founder and President, Noral Group International – Creative Approaches
- Juliet Glassroth, Vice President, Ruder Finn DC – Communications “Toolkits”
- Sylvia Brown, Community Outreach Coordinator, Alice Ferguson Foundation – The Trash Free Deanwood Campaign Pilot Project
2008 Trash Summit Notes and Presentations
- Steve Raabe, President of OpinionWorks – Results of watershed public opinion study about trash View Presentation
- Celeste Amato, Cleaner Greener Baltimore and Matt Doud, President, Planit – Design and Marketing Plan for a Cleaner Greener Baltimore
- Roundtable Minutes
2007 Trash Summit Notes and Presentations
- Believe! – Green Building as a Model for Rapid Change, Sandy Wiggins, Chair of the US Green Building Council, View Presentation
- EPA Waste Wise View PowerPoint
- Stormwater Communications Research View PowerPoint
- Roundtable Minutes
2006 Trash Summit Notes and Presentations
- Trash Hot Spots and Regional Successes, Edward Murtagh, Friends of Sligo Creek View PowerPoint
- Roundtable Minutes
