By Lina Scott, Communications Intern
Are You Ready to Be the Next Watershed Celebrity?
We can’t wait to see the submissions for our contest, but we also know it can be hard to plan a video. If you’re still looking for ideas, you may find it helpful to check out some PSAs from the past that have dealt with litter prevention.
PSAs, or public service announcements, have been used widely throughout the past century in both print and video format. They were heavily used during World War I and II to promote support for the war effort. Since then, they have been used to promote all kinds of messages that are considered beneficial for the public. They have played a key role in the modern environmental movement, especially in the many anti-litter campaigns.
Please enjoy this selection of PSAs from the past 50 years. They demonstrate the huge variety of styles and techniques that you can use in your own video, and they also give us a fun glimpse into different eras. How will your video represent 2013, and how do you think the messaging will change in the future?
Donald Duck’s “The Litterbug” – 1961
This short film isn’t a PSA, but I like it and think it’s worth seeing. It has lovely old animation and a very catchy tune, and ends with the singing animals typical of Disney. I like the framing of the Litterbug as a pest, though the producers’ opinion of DDT and other chemical pesticides is rather dated!
Susan Spotless – 1960s
This is a cute video that looks at litter from a very specific social perspective – that of the idealized mid-century American family. Preventing litter is about national pride and about maintaining the countryside for families’ recreational use, ideas that still resonate today, though within a different social context.
Crying Indian – 1971
This is one of the most famous litter prevention PSAs, and it was launched in 1971 on the second Earth Day. The dramatic music and the visual of the canoe moving through a pollution-coated city had a large impact in the 70s.
Give a Hoot, Don’t Pollute – 1980s
This one seems a little strange to me, but that might be due to the use of a big owl costume, when today we would normally see special effects or animation. Nevertheless, it’s a reminder that there are ways to make a fun video while on a limited budget.
Don’t Mess with Texas – 2000s
The Don’t Mess with Texas campaign has been running since 1985, and has produced a number of PSAs. This one from 2000 features Texan star Matthew McConaughey. It received limited air time due to “violence” but I think it’s fun to see an environmental campaign incorporating some modern Hollywood flair.
More recently produced, this PSA’s use of a Texas Confederate Air Force bomber takes an even more aggressive stance against litter. It definitely succeeds in getting your attention!
Storm Water Sam – 2012
Lastly, here is our very own video about littering. An animated PSA, it shows that you can make a meaningful video without finding any actors.
Are you ready to get started? Hopefully these videos have given you some ideas, and shown how much variety there can be even when sharing the same kind of message.