2010 Potomac Watershed Trash Summit
September 22, 2010
The 5th Annual Potomac Watershed Summit was a great success, bringing together nearly 300 key stakeholders in the region to plan, discuss, and take action towards a Trash Free Potomac Watershed by 2013. 2010 Potomac Watershed Trash Summit Program

Roundtable Sessions
Thank you to all moderators, panelists, presenters and audience members who attended one or more of our action-oriented roundtable sessions.
Morning Roundtables (8:30 a.m. – 10:15 a.m.)
- Policy: It’s Time to Act
Moderator: Honorable Tommy Wells, District of Columbia City Council - Trash TMDL Implementation: Lessons from the Anacostia
Moderator: Diane Cameron, Audubon Naturalist Society - Facilities: How Facilities Can Help the Health of the Potomac
Moderator: Alisia Rudd, Altria Client Services
Afternoon Roundtables (2:00 p.m. – 3:45 p.m.)
- Enforcement: How Litter Enforcement Inspires Responsibility and Cooperation
Moderator: Hassan Aden, Deputy Chief of Police, City of Alexandria - Public Education: Unveiling of the Regional Anti-Litter Campaign
Moderator: Joel Oxley, General Manager, WGMS/WFED/WTOP/Washington Post Radio - Regulation
Moderator: Doug Siglin, Federal Affairs Director, Chesapeake Bay Foundation - Composting: Why Wait? The Region Needs it Now!
Moderator: Michael Herman, President Board of Directors, Alice Ferguson Foundation
Please find notes from our roundtable sessions here.
Plenary Session
Steve Raabe of OpinionWorks and Eva Kasten of Noral group led the unveiling of the Potomac Watershed Regional Anti-Litter Campaign, a new public education and social marketing campaign that will raise awareness and understanding of the issue of litter, change attitudes and perceptions, persuading citizens to think twice about their behavior.
The Plenary session featured a dialogue with key government stakeholders who were responsible for the for the development of the Anacostia Trash TMDL and its implementation. The dialogue highlighted how it was developed and what positive outcomes are expected.
Presentations
- Steve Raabe, President, OpinionWorks – Market Research & Message Development
- Eva Kasten, Founder and President, Noral Group International – Creative Approaches
- Juliet Glassroth, Vice President, Ruder Finn DC – Communications “Toolkits”
- Sylvia Brown, Community Outreach Coordinator, Alice Ferguson Foundation – The Trash Free Deanwood Campaign Pilot Project

Potomac Champion Awards
Leaders who embody stewardship and care for the Potomac River were recognized and presented with Potomac Champion Awards at the Summit.
- Anacostia TMDL Stakeholders:
- Regulators:
- Jon Capacasa, U.S. Environmental Protection Agency, Region III
- MDE- Shari Wilson, Secretary & Richard Eskin, Director, Science Services Administration
- Jurisdictions:
- Montgomery County
- Prince George’s County
- District of Columbia
- Nonprofit Partners:
- Metropolitan Washington Council of Governments
- NRDC- Jon Devine, Senior Attorney
- Anacostia Watershed Society
- Regulators:
- Volunteer Frederick Big Sweep- Frederick, Maryland
2010 Litter Enforcement Week Appreciation Awards:
- City of Alexandria Police Department
- Arlington County Police Department
- Maryland State Police
- Metropolitan Police Department
- Montgomery County Police Department
- Prince George’s County Police Department
- Prince William County Police Department
- National Park Police

Ceremonial Signing of the Trash Treaty
Twenty one elected officials have agreed to sign the Potomac Watershed Trash Treaty since August 2010, bringing the total to 161 signatures from leaders in the region.
Some elected officials who signed this year include:
- Jacqueline Goodall, Councilmember, Town of Forest Heights, MD
- Kai Hagen, Commissioner, Frederick County, MD
- James McCarron, Mayor, City of Taneytown, MD

Jeff Yeager, “The Ultimate Cheapskate”
Combining offbeat humor and practical advice, Jeff Yeager provided insight into how by consuming less—and producing less waste—we can all make a positive impact on the Watershed as well as our personal finances.
Thank you to our Sponsors!
District Department of the Environment; NOAA; The Summit Fund of Washington; Altria/National Fish & Wildlife Fund; Chesapeake Bay Trust; Telemundo Washington, DC; National Park Service; Ruder Finn; Keith Campbell Foundation; Metropolitan Washington Council of Governments; Community Foundation for the National Capital Region; Greener Results Consulting; MOM’s Organic Market; Exxon Mobil; Whole Foods Market Tyson’s; House of Sweden; OpinionWorks; Beveridge & Diamond, P.C.; Covanta Energy; Patagonia; Mirant Mid-Atlantic, LLC; REI; Skanska Infrastructure Development; Urban Service; Buck & Associates Realtors; Safeway; Winchester Homes; HMSHost Corporation; DC WASA; Washington Metropolitan Area Corporate Counsel Association (WMACCA); Maryland Environmental Trust; Noral Group International; Rivers of the World Foundation; Fresh Creek Technologies, Inc.; Arnold & Porter LLP; 501Seats