The Alice Ferguson Foundation’s (AFF) Regional Anti-Litter Campaign is designed to effortlessly fit into current programs in your jurisdiction and offers a variety of template tools for you to implement as needed/appropriate. The following guidelines describe each piece of the toolkit and how it can be used.
AFF encourages each jurisdiction to use at least a few of the provided tools each quarter, helping support a steady stream of campaign messages which will continuously reach the public and build awareness of the issue.
The toolkit includes:
- Advertisements and Visuals: These are intended to spread the overall message through a unified theme, look and feel.
- Communication Pieces: These are meant to allow you to seamlessly communicate to the public information about the campaign, the problem with trash, and how to join the cause.
- Community Outreach Pieces: This outlines available resources to assist in the implementation of the campaign in your community.
The creative pieces listed below are designed with the campaign logo and tagline, and can be used in any way your jurisdiction deems necessary and appropriate. Each piece is included in the e-file that accompanies the toolkit. In order to be effective, it is recommended that at least three of the following tools be implemented throughout your county within the first year, increasing the number as the budget allows.
- Billboard: It is recommended that this campaign billboard be placed on a major commuter road or other location the jurisdiction feels will allow for message penetration among a high volume of the general public.
- Poster: Posters come in a variety of sizes ranging from the standard printer paper size to large bus shelter and metro ads. It is expected that the campaign poster will be the most used item throughout the entire region.
- Flyer: The campaign flyer can be used in various ways, including as part of county mailings by government agencies and service bills (WASA, WSSC), door-to-door local neighborhood outreach, and for print in newspapers and magazines.
- Decal: A campaign decal can be used as a giveaway to display in offices, homes, businesses, schools, trash cans, garbage trucks and personal vehicles.
- Bumper Sticker: Similar to the decal, the campaign bumper sticker can be a promotional giveaway as part of outreach by all partners.
- Radio PSA: The template radio PSA script included in the toolkit can be submitted to community relations or PSA directors at any local radio station. Radio stations are mandated to allocate a set amount of time to public service advertising.
- Online Ad: The online ad has been designed in a range of sizes that can be inserted into partner, community, and county and city government Websites as a link to the central campaign website.
- Visual Toolkit Pieces for partners only: For more information about becoming a campaign partner, please contact Julene Joy at email@example.com.
The communication pieces of the campaign are designed to actively engage, educate and increase support and awareness among the public. Throughout the year, you will receive new templates with updates related to new findings, campaign progress, timely news hooks and events. It is recommended that at least three of the following tools be implemented throughout your county during the first year, increasing the number as budget and time allows.
- Talking Points: The talking points include the necessary information you will need to speak with confidence and in a manner consistent with the umbrella campaign when asked questions by media, the public or interested third parties/businesses.
- E-Blasts: Your jurisdiction will receive email copy that can be shared through e-blasts to community members, government newsletters, and local listservs. E-blasts can easily be forwarded from one person to the next, spreading campaign messages exponentially.
- Social Media Recommendations: This document outlines ways that your jurisdiction can easily implement social media activities (such as Facebook and Twitter) to support the campaign in your county.
- Template Letter-to-the-Editor/Op Ed: This template letter will allow you to either proactively disseminate information to community newspapers or respond to an article that may include relevant or related topics.
- School Flier:A flier designed for schools that will educate and engage students about harms of litter and what they can do to prevent litter. There is also a word search to help the students become familiar with litter related terminology.
- Written Sound Bites: A variety of “sound bites,” or brief talking points, are provided that can be read by spokespeople at public events such as concerts, meetings and county fairs.
- Media Outreach Tips: The tips provided to you will help you feel comfortable reaching out to the media. Resources from the central campaign team are also available to consult with, should you need additional guidance.
These community outreach pieces the campaign are designed to actively engage communities within jurisdictions as well as increase awareness and visibility of the Litter Prevention Campaign.
- Community Planning Document: This piece is designed to help strategize how best to implement the campaign within your community. It will help you set goals, create a timeline, and provide example of strategies to employ.
- Letter to an Elected Official: This sample letter provides guidance on how to reach out to local elected officials and get them involved with the campaign.
- Trash Free Script: This is a brief example of a presentation that you can give to school groups, sports teams, or other community gatherings. Be sure to bring along visuals when giving these presentations in order to help people visualize the issues. Find a script for businesses and community organizations here.
- Jingle Contest: This from outlines the contest rules as well as provides a contest registration form. This contest is an example of a way to engage community members with the campaign.
- Art Contest: Visual imagery is an import means of communicating conservation messages. This form outlines the rules for the art contest to involve community members in the campaign.
- Letter to Community Leader or Faith Leader: This sample letter provides guidance on how to reach out to a leader within your community. Building a relationship with local leaders is the key to making the campaign a success.
- Community Trash Information: This document should be distributed to members of your community. It provides residence the information about trash services within your community including trash pickup times and who to call to report illegal dumping.
- Why Become a Trash Free Potomac Facility?This document can be distributed to local businesses, office buildings and government agencies to help encourage them to join the Trash Free Facilities Program.
- Clean the Block Contest: As another way to engage your community to take control and take care of their trash, this contest was designed to encourage neighborhoods to work together to keep their block clean. This document contains the rules and a registration form.